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Wrap Yourself in Chocolate

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urlFor a limited time, fashion fans can be one with their favorite scent. Fashion house BCBGMAXAZRIA has teamed up with MAGNUM Ice Cream  to create the the ultimate fashion accessory: a chic scarf that is completely chocolate scented.  Through the use of innovative scent technology, the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap offers women a new way to indulge in their love of chocolate and fashion.

“In fashion, we focus so much on sight and touch,” said Lubov Azria, chief creative officer of BCBGMAXAZRIA. “The design of the wrap was inspired by the smooth feel of chocolate and the visual of a melting MAGNUM Double Caramel Ice Cream bar. But to find a way to incorporate the aroma as well means the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap has taken fashion beyond the realm of the visual and tactile, giving everyone a new and innovative way to experience fashion as a true feast of the senses.”

The limited edition BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap uses a decadent aroma, rich colors and smooth textures inspired by Belgian chocolate to let women experience the ‘MAGNUM Effect’ – the same sense of pleasure you experience when indulging in a MAGNUM Ice Cream bar. The MAGNUM Effect aroma infused into the wrap is crafted with some of the world’s most exquisite and delectable ingredients, and when combined with fabrics of suede and silky viscose, women will feel wrapped in chocolate pleasure all day long.

If you’re shopping this weekend, make BCBG a stop for sure. The wrap, which retails for $280, is being given to shoppers FREE as a gift with purchase of $300 + in select BCBGMAXAZRIA stores and online at bcbg.com (while supplies last). Then, go buy yourself an ice cream with all the money you saved.

BCBGMaxazria for MAGNUM Belgian Chocolate Wrap Unveiling


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